Financial Services

Research & Marketing Strategies (RMS) financial services specialization includes brokerage and investment firms, banks, and credit unions. Our market research studies for these clients include:

• Advertising Research
• Closed Account Surveys
• Competitive Analysis
• Customer/Member Satisfaction Measurement and Tracking
• Customer Base Demographic and Geographic Profiling
• Market Entry Studies
• New Product Studies
• Image and Awareness Studies
• Price Positioning Studies
• Site Selection and Location Analysis