Research customized for your needs


About RMS

Research & Marketing Strategies (RMS) is a full service market research and consulting firm located in Central New York. As a nationally focused organization, RMS offers business solutions using marketplace intelligence and industry knowledge and customizes every project to the needs of its clients. Formed in 2002, RMS research activities include telephone, written and electronic surveys, focus groups and executive interviews. With RMS QualiSight, our onsite call center and focus group facility, RMS also offers an independent means to conduct personalized satisfaction studies, prospect qualifying calls, plus recruit for research projects and much more. The firm makes full use of today's communications including social media, the Internet and traditional contact methods in its research and market strategy development. RMS offers a full array of customized, insightful research services to help organizations successfully operate and grow in today’s competitive environment.


How we can help

  • Work team project approach
  • Longterm client relationships versus project-only engagements
  • Value-added focus
  • Industry expertise
  • Dedicated staff
  • Cost-effective operations
  • Expertise in multiple research modalities
  • On-site capabilities


    There is no "one-size-fits-all" solution to marketing and research challenges. The best way to find answers is largely dependent on the nature of the question, not to mention budgets, time constraints, available resources and other factors. RMS excels in a variety of research methodologies that can be customized to meet all of your needs.