Our mission is to exceed our clients' expectations by providing relevant research information and marketing strategies to enhance effective decision-making.


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What we do

Research & Marketing Strategies, Inc. (RMS) is a full service market research and consulting firm located in Central New York. Since 2002, RMS has been a leader in multiple modalities associated with quantitative and qualitative research. RMS offers an independent means to conduct telephone, online and mail surveys, in-depth interviews, mystery shopping, market analysis, intercepts, observational studies and participant recruitment. 


RMS is proud to conduct the research for CNY's Best Places to Work and the Centerstate CEO Economic Forecast.

  • "RMS just did an overall outstanding job – Staff is easy to work with, the report generated was easy to understand and build future plans on."

    Cortland Hospital
  • "It is always a pleasure to work with people who are skilled, attentive, agreeable, responsive, understanding and discreet."

    Upstate Medical University
  • "RMS really understood what I was looking to get out of the plan, as well as the information contained within the plan itself."

    CCFG Food Mgt. Corp.
  • "Team effort was very professional. RMS showed great respect for the project objectives, timelines and support. Great Job!"

    Excellus BCBS
  • "Always made sure questions were addressed, input verified at each step. Great job! Count your firm among those we'd like to stay with over time."

    Syracuse University - University College
  • "Very thorough, quality report/study. RMS gained a quick understanding of the facility, its residents, dementia, assisted living programs, etc."

  • "RMS personnel conducted the focus groups with a professional ease that made the experience interesting and enjoyable as well as useful!"

    Grace Episcopal Church
  • "RMS was most receptive to questions, comments, suggestions. Rationale and explanations were clear, helpful."

    Auburn Enlarged City Schools
  • "The professionalism and quality of the work and the survey analysis as well as the board presentation were excellent."

    North Country Savings Bank
  • "Phone calls and email were just enough contact. Good client interaction, well presented data, comprehensive report."

    Southern Hills Pres. Corp.
  • "Professional, thorough, and complete. Thanks for meeting our tight deadlines!"

  • "Really understood what we were looking to get out of the research."

    CCFG food Mgt Corp.
  • "I know the RMS reputation to be based on integrity, hard work, thoroughly professional."

    The Pyramid Companies
  • "Very competent and professional."

    Lean Manufacturing
  • "Very responsive to needs. Adaptable. Can problem solve. Very pleased with the outcome of our project. Interaction throughout the engagement was excellent."

    Health Alliance IPA and PHO

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The premier focus group & interview research facility in Syracuse & Central New York

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